Content Audit 
Checklist  

Ensure that the content you create and distribute remains relevant, engaging and actionable for your customers. Take the first step towards content excellence with a content audit.

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Content audit checklist GIF

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What’s Inside

Ten steps to conduct a top line content audit that will help you maximize your content effectiveness.

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Benefits of an Audit
Align your content with your customer journey to ensure an audience-centric experience.
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Setting Goals & Defining KPIs
Demonstrate how your content supports your business objectives.
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Define Parameters & Evaluate
Identify current qualitative and quantitative issues and determine best course of action.

"Microsoft once did a content audit and discovered that 3M of their 10M pages had never been visited! …getting rid of irrelevant content made relevant content much easier to find."  – Gerry McGovern, Author and Consultant

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